[ OVERVIEW ]

Jade Leaf Matcha is a leading matcha brand in the US. Available online and at national grocery stores and retail.

Challenge

Reposition Vega as a performance product that is able to help you reach your next level.

Creative Direction, Producer, Design

Role

Packaging

Redesign of full line + extension into new flavors and mixes

Touchpoints

social, paid, Ecom, email, amazon, a+ content, 3P, in-store, influencer, brand book

Social

There is only one thing people are talking about... more matcha!

Partnerships

Collaborating with other matcha obsessed companies