Creative Direction
Brand & Content Leadership
Campaign Development
Creative Strategy
Packaging
Design■
[ About ]■
Hey, hi, hello! To get right to it I’m a creative leader and designer with experience driving brand development, campaign strategy, and content execution across consumer and lifestyle brands. Known for translating business objectives into culturally relevant creative that supports product launches, brand growth, and audience engagement. Experienced in leading cross-functional teams, managing creative production, and developing scalable brand systems across digital, retail, and social channels.
Design
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Packaging
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Photo & Video
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Design 〰️ Email 〰️ Packaging 〰️ Photo & Video 〰️
[ Quick highlights ]Featured Projects
Creative Direction • Packaging • Content Production
Jade Leaf Matcha Concentrate
Designed the packaging for Jade Leaf's Matcha Concentrate, helping bring a new product format to life through a distinctive visual identity. In addition to leading the packaging design, I helped direct and produce the launch content capture, ensuring a cohesive brand story across packaging, photography, and campaign assets from concept through launch.
Creative Direction • Design • Packaging • Content Production • Email • Paid • Social • Amazon
Great Lakes Wellness
Now in Capsules
Designed the capsule packaging system and line extensions for Great Lakes Wellness, creating a cohesive visual identity that supported the brand's expanding product portfolio. The project also included the creative development of the product launch campaign, designing content across paid media, email, web, and Amazon to deliver a consistent brand experience at every customer touchpoint.
Creative Direction • Design • Packaging • Content Production • Paid • Social • Amazon
VEGA : Performance
Designed the packaging for Vega Creatine, translating the product's performance benefits into a bold, shelf-ready visual identity aligned with the brand. The project also included the supporting launch campaign, creating cohesive creative across all platforms to introduce the product with a consistent and impactful brand experience.
