Beef. It’s What’s For Dinner

[ OVERVIEW ]

Beef. It’s What’s for Dinner. is the iconic national consumer campaign funded by America’s cattle farmers and ranchers. For decades, it has been the trusted voice inspiring families to keep it front and center at mealtime.

Where

Web, Social, Paid, Influencer, TV/Broadcast

Director of Creative & Production

Role

Beef Substitutes

The challenge? When all the buzz is about meat substitutes how does beef enter the conversation?