[ OVERVIEW ]

Great Lakes Wellness has nearly 100 years of expertise. Since 1922, they’ve been perfecting their products, and in 2009, pioneered the first cold-water-soluble collagen hydrolysate, also known as collagen peptides. This innovation resulted in the first taste-free, single-ingredient collagen that can be seamlessly mixed into any beverage.

Rebrand

Reposition Great Lakes as a beauty regime must have so you can feel simply beautiful from the inside out with one easy scoop.

Creative Direction, Producer, Design

Role

Touchpoints

packaging, social, paid, Ecom, email, amazon, a+ content, 3P, in-store, influencer, brand book

New packaging and line extension